Quebec bottled water company pulls ads after outcry

CTV.ca News Staff

Date: Thursday Jul. 7, 2011 7:28 PM ET

A Quebec-based bottled water company is bringing its ad campaign to an early end following public criticism over its use of native imagery.
Jim Delsnyder, Eska Water's president and CEO, said in a statement Thursday that his firm "is bringing an immediate halt to its current advertising and marketing campaign" due to "concerns that have been expressed over the past few days."
The ads appeared on television and in print and featured three men wearing headdresses and war paint, and carrying spears and blow guns, who are said to be defending the purity of the company's product.
Those ads would be removed "as quickly as possible," Delsnyder said, adding that he "wishes to apologize to all those who may have found the campaign and its images disrespectful."
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